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So what are these things listed above and what is “Social Media” anyway and more importantly why should I care? If these social media platforms are not on your radar, you may be ignoring a dynamic and exciting trend that can have a profound impact on growing you business, leads, sales and ability to influence change.Social Media is a term that is increasingly being used to describe conversations that are taking place on-line. Wikipedia.org defines the term Social Media as: an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, audio, pictures and videos. And while that sounds pretty impressive, when it is all said and done Social Media is really nothing more than people have a conversation on-line.So how do you manage it? You don’t!For years, traditional marketing involved a one-way communication effort. Through public relations and advertising campaigns, companies put forth value propositions to generate market appeal, attract and retain customers and drive sales. However, in this day and age with the rise of Social Media platforms such as Blogs, online forums, and social networks like LinkedIn®, Facebook®, Myspace®, and Fastpitchnetworking®, the voice of the consumer is quickly drowning out those carefully crafted company messages and “staying on message” is becoming unmanageable. And with over 3.5 million conversations taking place online daily in the U.S. alone, companies are realizing that that the marketing to today’s technology-driven, or “Digital Natives”, means engaging in a two-way communication and being increasingly transparent.And even before the rise of Social media, the internet had already begun to give us transparency of information. If you have a question all you need to do is “Google it”. So today with the rise of social media, the transparency of information is increasing and companies are not able to hide behind their branding “gurus” any longer. And in fact we see that the successful companies of today are establishing a sense of community with their customers, listen to their concerns, and get them involved in the company or organization. In fact the companies that leverage these tools will show their customers, and the marketplace, that they are not just giving lip service to putting the customer first, by blogging, facebooking or just Linking In, these organizations will be demonstrating that they have a real interest in their customers.So now your question might be that’s great information but how does that help me and “How do I use this to grow my business?” Great question and glad you asked. As a sales performance consultant I study sales and the buying process to better work with my clients. And I will put forth to you that at the core of any Sales process is “superb communication” or really good conversations, which would include getting information, giving information and ultimately getting commitment. The platforms of social media, per the definition out of Wikipedia, are great tools for having conversations online and in fact are emerging as being great platforms for “superb communication”.And as “superb communication” is at the core of the sales process we can begin to see how social media can be a great tool for enhancing communication i.e. giving information, getting information and gaining commitment.In fact we are seeing forward-thinking companies leveraging blogs to open communication lines between product developers and end users. Almost like a virtual water cooler, these blogs become a meeting point for troubleshooting, improvement ideas, and just giving feedback all of which can result in products and services becoming more relevant. Additionally, end users that feel they are part of the company’s process become much more engaged with a brand almost to the point of becoming evangelistic for the brand.So now that social media has blown the concept of “staying on message” out of the water, spending more money on attracting people to a brand doesn’t make sense. But what does make sense is figuring out how to add value to the existing conversations that are taking place online about your brand or industry. And trust me those conversations are happening online, right now, about your business, industry, and perhaps even about you specifically, so to demonstrate your commitment to your customers, get involved in the conversation. Do a Google search on your company name, your name or industry. See who is saying what about you, your company or your industry and get involved in the conversation.Add value to the discussion out there in cyberspace, it will only pay dividends to you and your organization in the long run, and the ‘long run’ in Internet time is next month, so get LinkedIn® try a little Fastpitching and get “bloggy with it” just get involved and have fun. And remember this isn’t like “running with scissors” you really can’t get hurt with social media but you are sure to be surprised in one way or another.

Your website is your company’s calling card on the internet so you need to have one you’re proud of and does the job it’s meant to, and offer pleasant viewing for your browsers which can only be achieved with quality web development. That means getting a professional web development company to develop your site and create web based solutions for your business. But before approaching a web design company, you should clarify your requirements. Here’s how you do it.Firstly, you must establish your goals. What’s the purpose of your web site? Are you selling products, displaying your portfolio, announcing your services? What do you want your visitors to do? Put yourself in your visitor’s shoes. What do they expect to find at your website?Next you have to set your budget. Having these figures in hand at the beginning can help in your negotiation with the web design companies. But don’t reveal your budget. Always get quotes based on your needs first. The first thing you would probably do if you live in Liverpool is, go to Google and search for web design companies in Liverpool. Take the advantage of the global reach of the internet and search for web design agencies in UK. Also take into considerations if you have any technical staff you employ, would you need to do the maintenance of the sites yourself? If you do not have the staff, then web based solutions could be the right option for your web development, which are offered by many web design agencies in the UK, how would you find these companies? Just do a quick search in Google for web design agencies UK and it should bring up a long list of web design agencies in the UK. But then it is down to you to single out the right company for your web development needs. However, you could do a more specific search for certain areas like web design companies in Manchester, which would be more local so you can go to see your web development company when you may need to. Web design companies in London would tend to be more expensive compared to the rest of the countryEstablishing your goals in this way allows you to clearly explain your requirements to the web design agency that you choose. In fact, these are the same types of questions that web development companies ask at the start of any project. Having the answers readily at hand means you have a better chance of getting the site that you want. Plus, the information you gather from these questions can help in choosing the right web development company.Finally we come to the all-important step of choosing a web design company. Remember that building a website involves the separate skills of design and development. You need a company with expertise in both web design and web development. And if the firm has business skills, then better still, as you will find if you search for web design companies in Birmingham, they have a lot of al round skills in web development and offering web based solutions.In fact the ideal web design and web development firm should also offer SEO consulting and marketing advice. Searching for web design companies Leeds would give you less choice of web development and SEO, however, if you searched for web design companies Manchester or web design companies London, you would find more companies with mixtures of different skill sets to make your web design and web development project successful, also the firm should be knowledgeable about the fast-changing world of ecommerce and be able to offer solutions such as database integration, content management, and shopping carts, for example. A firm that has this all round knowledge will be able to come up with ideas and advice that lead to total development solutions. So how do you find your dream design firm?The first thing to do is to make a shortlist of website design and web development companies and check their online portfolios. See if their designs look like they’d work for your concept. Is the layout clean and easy to navigate? Is the image of the company presented well and is the website’s purpose immediately clear? Be wary of designs that are heavy with flash animations, or feature graphics but little text. This suggests the design firm values form over function which is ineffective if you’re trying to sell something. Check if the company has offered web based solutions in the past, ask if you can speak to any of their client who have had web based solutions and web development done from them. Remember, you want to find one firm that can handle both the design and development aspects of website creation. Finally, you should ask for customer references. Then, get in touch with existing clients and ask about their experience with the web design company.It’s not easy to find the right website design company for your needs. But if you follow the above guidelines, you’ll be able to find the right web design agencies UK for your business. You can find web design companies in all of the UK’s major cities such as Manchester, London, Birmingham, Liverpool and Leeds.

If you are preparing for your first product launch then there are certain things you need to think about beforehand. In this article I am going to discuss what to include in your product launch plan so that you are fully prepared.Who is your target customer
Make sure that you fully understand who you are targeting your product to. Have a clear picture in your mind of who your customer is and what their needs and challenges are that you can specifically address those when you launch your product. Your product should be the solution to those specific issues.Your launch platform
Where will you launch your product? Will you launch it to your email list? Perhaps you will launch it on a forum or another website that allows you to launch products? You need to know where you’re going to do your product launch so that you can investigate when the best time of your launch will be.Timing your launch
Once you know where you’re going to launch your products you need to decide what time will be the best so that your launch gets the biggest visibility. This requires doing some analysis of the most popular times of day for your particular launch platformSpecial offers
Decide if you are going to have any special offers as part of your launch. If you are going to offer any form of discount for quick responders then you need to make sure you have that in place. This means setting up the payment system to include the discount or perhaps using a special discount code.Testing the process
It is always a good idea to test the payment process to ensure that it is working correctly. Make sure that the download page is available and that the links work correctly.Customer support
When you launch a new product make sure that you will be available or your customer support team will be on standby to answer any questions about your launch or questions from any buyers. It is important to be available and to respond quickly.Buyers email campaign
When someone purchases your product ideally you will capture their email address so that you can send the download link to their email. This means having a buyers email campaign in place. Set this up in your auto responder account so that it will happen on autopilot.You might want to include an email after a week asking people how they are getting on with implementing your product and if they have any questions or feedback. It is very important to nurture your buyers relationship so that they will become repeat customers.

Scientific works in the theories of finances and credit, according to the specification of the research object, are characterized to be many-sided and many-leveled.The definition of totality of the economical relations formed in the process of formation, distribution and usage of finances, as money sources is widely spread. For example, in “the general theory of finances” there are two definitions of finances:1) “…Finances reflect economical relations, formation of the funds of money sources, in the process of distribution and redistribution of national receipts according to the distribution and usage”. This definition is given relatively to the conditions of Capitalism, when cash-commodity relations gain universal character;2) “Finances represent the formation of centralized ad decentralized money sources, economical relations relatively with the distribution and usage, which serve for fulfillment of the state functions and obligations and also provision of the conditions of the widened further production”. This definition is brought without showing the environment of its action. We share partly such explanation of finances and think expedient to make some specification.First, finances overcome the bounds of distribution and redistribution service of the national income, though it is a basic foundation of finances. Also, formation and usage of the depreciation fund which is the part of financial domain, belongs not to the distribution and redistribution of the national income (of newly formed value during a year), but to the distribution of already developed value.This latest first appears to be a part of value of main industrial funds, later it is moved to the cost price of a ready product (that is to the value too) and after its realization, and it is set the depression fund. Its source is taken into account before hand as a depression kind in the consistence of the ready products cost price.Second, main goal of finances is much wider then “fulfillment of the state functions and obligations and provision of conditions for the widened further production”. Finances exist on the state level and also on the manufactures and branches’ level too, and in such conditions, when the most part of the manufactures are not state.V. M. Rodionova has a different position about this subject: “real formation of the financial resources begins on the stage of distribution, when the value is realized and concrete economical forms of the realized value are separated from the consistence of the profit”. V. M. Rodionova makes an accent of finances, as distributing relations, when D. S. Moliakov underlines industrial foundation of finances. Though both of them give quite substantiate discussion of finances, as a system of formation, distribution and usage of the funds of money sources, that comes out of the following definition of the finances: “financial cash relations, which forms in the process of distribution and redistribution of the partial value of the national wealth and total social product, is related with the subjects of the economy and formation and usage of the state cash incomes and savings in the widened further production, in the material stimulation of the workers for satisfaction of the society social and other requests”.In the manuals of the political economy we meet with the following definitions of finances:
“Finances of the socialistic state represent economical (cash) relations, with the help of which, in the way of planned distribution of the incomes and savings the funds of money sources of the state and socialistic manufactures are formed for guaranteeing the growth of the production, rising the material and cultural level of the people and for satisfying other general society requests”.
“The system of creation and usage of necessary funds of cash resources for guarantying socialistic widened further production represent exactly the finances of the socialistic society. And the totality of economical relations arisen between state, manufactures and organizations, branches, regions and separate citizen according to the movement of cash funds make financial relations”.
As we’ve seen, definitions of finances made by financiers and political economists do not differ greatly.
In every discussed position there are:1) expression of essence and phenomenon in the definition of finances;2) the definition of finances, as the system of the creation and usage of funds of cash sources on the level of phenomenon.3) Distribution of finances as social product and the value of national income, definition of the distributions planned character, main goals of the economy and economical relations, for servicing of which it is used.If refuse the preposition “socialistic” in the definition of finances, we may say, that it still keeps actuality. We meet with such traditional definitions of finances, without an adjective “socialistic”, in the modern economical literature. We may give such an elucidation: “finances represent cash resources of production and usage, also cash relations appeared in the process of distributing values of formed economical product and national wealth for formation and further production of the cash incomes and savings of the economical subjects and state, rewarding of the workers and satisfaction of the social requests”. in this elucidation of finances like D. S. Moliakov and V. M. Rodionov’s definitions, following the traditional inheritance, we meet with the widening of the financial foundation. They concern “distribution and redistribution of the value of created economical product, also the partial distribution of the value of national wealth”. This latest is very actual, relatively to the process of privatization and the transition to privacy and is periodically used in practice in different countries, for example, Great Britain and France.”Finances – are cash sources, financial resources, their creation and movement, distribution and redistribution, usage, also economical relations, which are conditioned by intercalculations between the economical subjects, movement of cash sources, money circulation and usage”.
“Finances are the system of economical relations, which are connected with firm creation, distribution and usage of financial resources”.We meet with absolutely innovational definitions of finances in Z. Body and R. Merton’s basis manuals. “Finance – it is the science about how the people lead spending `the deficit cash resources and incomes in the definite period of time. The financial decisions are characterized by the expenses and incomes which are 1) separated in time, and 2) as a rule, it is impossible to take them into account beforehand neither by those who get decisions nor any other person” . “Financial theory consists of numbers of the conceptions… which learns systematically the subjects of distribution of the cash resources relatively to the time factor; it also considers quantitative models, with the help of which the estimation, putting into practice and realization of the alternative variants of every financial decisions take place” .These basic conceptions and quantitative models are used at every level of getting financial decisions, but in the latest definition of finances, we meet with the following doctrine of the financial foundation: main function of the finances is in the satisfaction of the people’s requests; the subjects of economical activities of any kind (firms, also state organs of every level) are directed towards fulfilling this basic function.For the goals of our monograph, it is important to compare well-known definitions about finances, credit and investment, to decide how and how much it is possible to integrate the finances, investments and credit into the one total part.Some researcher thing that credit is the consisting part of finances, if it is discussed from the position of essence and category. The other, more numerous group proves, that an economical category of credit exists parallel to the economical category of finances, by which it underlines impossibility of the credit’s existence in the consistence of finances.N. K. Kuchukova underlined the independence of the category of credit and notes that it is only its “characteristic feature the turned movement of the value, which is not related with transmission of the loan opportunities together with the owners’ rights”.N. D. Barkovski replies that functioning of money created an economical basis for apportioning finances and credit as an independent category and gave rise to the credit and financial relations. He noticed the Gnoseological roots of science in money and credit, as the science about finances has business with the research of such economical relations, which lean upon cash flow and credit.
Let’s discuss the most spread definitions of credit. in the modern publications credit appeared to be “luckier”, then finances. For example, we meet with the following definition of credit in the finance-economical dictionary: “credit is the loan in the form of cash and commodity with the conditions of returning, usually, by paying percent. Credit represents a form of movement of the loan capital and expresses economical relations between the creditor and borrower”.This is the traditional definition of credit. In the earlier dictionary of the economy we read: “credit is the system of economical relations, which is formed while the transmission of cash and material means into the temporal usage, as a rule under the conditions of returning and paying percent”.
In the manual of the political economy published under reduction of V. A. Medvedev the following definition is given: “credit, as an economical category, expresses the created relations between the society, labour collective and workers during formation and usage of the loan funds, under the terms of paying present and returning, during transmission of sources for the temporal usage and accumulation”.Credit is discussed in the following way in the earlier education-methodological manuals of political economy: “credit is the system of money relations, which is created in the process of using and mobilization of temporarily free cash means of the state budget, unions, manufactures, organizations and population. Credit has an objective character. It is used for providing widened further production of the state and other needs. Credit differs from finances by the returning character, while financing of manufactures and organizations by the state is fulfilled without this condition”.We meet with the following definition if “the course of economy”: “credit is an economical category, which represents relations, while the separate industrial organizations or persons transmit money means to each-other for temporal usage under the conditions of returning. Creation of credit is conditioned by a historical process of fulfilling the economical and money relations, the form of which is the money relation”.Following scientists give slightly different definitions of credit:
“Credit – is a loan in the form of money or commodity, which is given to the borrower by a creditor under the conditions of returning and paying the percentage rate by the borrower”.
Credit is giving the temporally free money sources or commodity as a debt for the defined terms by the price of fixed percentage. Thus, a credit is the loan in the form of money or commodity. In the process of this loan’s movement, a definite relations are formed between a creditor (the loan is given by a juridical of physical person, who gives certain cash as a debt) and the debtor.
Combining every definition named above, we come to an idea, that credit is giving money capital of commodity as a debt, for certain terms and material provision under the price of firm percentage rate. It expresses definite economical relations between the participants of the process of capital formation. Necessity of the credit relations is conditioned, from one side, by gathering solid quantity of temporarily free money sources, and from the second side, existence of requests of them.Though, at the same time we must distinguish two resembling concepts: loan and credit. Loan is characterized by:o Here, the discussion may touch upon transmission of money and also things form one side (loaner) to another (borrower): a)under the owning of the borrower and, at the same time, b) under the conditions of returning same amount or same quantity and quality of the things;o The loaning of money may bear no interest;o Any person may take part in it.
With the difference with loan, credit, which is somehow a private occasion of the loan, represents:o One side (loaner) gives to the second one (borrower) only money, and _ for temporal usage;o It may not bear no interest (if the assignment doesn’t foresee something);o In it creditor is not any person, but a credit organization (at the first place, banks).
So, a credit is the bank credit. To our mind, it is not correct to use “credit” and “loan” as the synonyms.
Banking crediting is the union of relations between bank (as a creditor) and its borrower. These relations touch upon:a) Giving a certain amount of money to the borrower for definite purpose (though, we meet with the so-called free credits, aims and objects of crediting are not appointed in the assignment);b) Its opportune returning;c) Getting percentage rate from the borrower for using the sources under his/her disposal.
The essential foundation of the credit essence and its important element is existence of trust between the two sides (in Latin “credo”, from which comes the word “credit”, means “trust”).
From the position of circulation of money forms (in the abstraction, historical process of formation economical relations and social budget and banking systems expressed by them) comparing different definitions of finances and credit, the paradox conclusion appears: credit is the private occasion of finances. And truly, from the position of movement of the money forms, finances represent the process of formation and usage of the funds of cash means. Very often such movements are fulfilled without returning, but sometimes, it is possible to give loans from the budget for the investment projects of other needs. Also, when a manufacture or corporations use their cash funds and we mean the finances of industrial subject, such usage may be realized as inside the manufacture or corporation (there is no subject about returning or not returning of the usage), so gratis under conditions of returning. This latest is called commercial form because of transmitting the sources to others, but even in this occasion, it is the element of financial system of the manufacture and corporation.From the point of cash means movement, main character of credit is the process of formation and usage of the funds of cash means under the conditions of returning and, as a rule, taking the value-percentage. If gating the credit value doesn’t take place (even in the exceptional occasions), according to the movement form, credit becomes a private occasion of finances, as from the net financial funds (consequently from the state budget) the loans which bear no interests may be used. If gating credit value takes place, by the appearance form, credit is discussed to be financial modification.From the historical point of view, finances (especially in the sort of the state budget) and credit (beginning with usury, later commercial and banking) were developing differently for considering credit to be the part of finances. Though, from the genetic-historical point of view, previous loaners, before giving loan, needed gathering the permanent capital not returning, that is the net financial foundation. The banks analogously needed concentration of the important own capital for influxing the consumers’ means and for getting higher percentage rate under the conditions of returning. Herewith, exactly on the financial basis, in the sort of financial fund (which later partially becomes loan fund) part of the bank capital appears to be the reservation (insurance) part of the fund, which by nature is financial and not loan. So notwithstanding the essential distinctions between finances and credit form the genetic-historical point of view, credit appears to be formed from finances and represent their modification.From the essential position of expressing economical relations of finances and credit, we meet with cardinal distinctions between these two categories. Which mostly expressed by the distinction of the movement forms notwithstanding they are returnable or not. Finances express relations in the aspects of distribution and redistribution of social product and part of the national wealth. Credit expresses distribution of the appropriate value only in the section of percentage given for loan, while according to the loan itself, a only a temporal distribution of money sources takes place.
Herewith, there is a lot of common between the finances and credit as from the essential point of view, so according to the form of movement. At the same time, there is a significant distinction between finances and credit as in the essence, so in the form too. According to this, there must be a kind of generally economical category, which will consider finances and credit as a total unity, and in the bounds of this category itself, the separation of the specific essence of the finances and credit would take place.Funding of the cash means is common to the researched economical categories. It takes place in any separate system of finances and credit, which have been touched upon during the analyses of defining finances and credit. Word combination “funding of the cash sources (fund formation)” reflects and defines exactly essence and form of economical category of more general character, those of finances and credit categories. Though in the in economical texts and practice, it is very uncomfortable to use a termini, which consists of three words. Also, “unloading” with an information hardens greatly its influxing into the circulation even in the conditions of its strict substantiation and thoroughness.
In the discussing context we consider:1) wide and narrow understanding of economical category of the finances;2) discussing finances in narrow understanding under general traditional meaning;3) discussing finances, as funding of the cash means, in wide understanding, which concerns finances – in narrow meaning and credit – in complete meaning.
Termini “funding” and its equivalent “fund formation” are used by us as the purposeful structuring of cash means, which is based on two poles – accumulation of money sources (gathering) and its usage for definite purpose in the way of financing and crediting.
We have established a new termini – “finance-investment sphere” (FIS). Analyses about interrelation of finances and credit made by us give us an opportunity of proving, that in the given termini, the word “financial” is used with the meaning of funding cash sources, its purposeful structuring. In this process we consider at the same time financial, credit and investments’ economical categories.Let’s sum up middle results of discussing new concept – “finance-investment sphere” and discuss its investment consisting parts.The concept “investments” was brought into the native economical science from the West. In the Soviet economical science they for a long time used in the place “investments” the termini “capital placement”, which expressed the usage of the industrial factors in the sphere of real industrial activities during realization of capital projects. From one glance, this termini in its concept is identical to the “investments”, consequently it is possible to use them as synonyms. Though the termini “investments” and “investing” have the advantage towards the termini “capital placement” from linguistic and philological points of view, because they are expressed with one word. This is not only economical and comfortable in the process of working with the termini “investment” itself, but also it gives an opportunity of termini formation. More concretely: “investment process”, “investment domain”, “finance-investment sphere” – all these termini are much more acceptable.
Changing native economical termini with foreign ones is purposeful, if it really matters (by keeping parallel usage of the native termini for the inheritance). Though we must not change native economical termini into foreign ones all together, when by ordinal traditional language easy to explain private and narrow concrete processes and elements get their own termini. The “movement” of these termini is approved in the narrow professional bounds, but their “spitting out” into the economical science may turn economical language into the tangled slang.Let’s discuss termini – “investment” and “capital placement’s” usage in the economical literature.
Investments are placement of funds into the main and circulation capital for the purpose of getting profit. “Investments in material assets – are the placements of funds into the mobile and real estate (land, buildings, furniture and so on). Investments in financial assets are the placements of funds into the securities bank accounts and other financial instruments”.We don’t meet with the termini “investments” in the earlier economical dictionary, but we meet the combined termini “investment policy” – the union of the industrial decisions, which guarantee main directions of the capital investments, the activities of their concentration in the determinant suburbs, on which the reaching of planned rates of development of the society production is depended, balancing and effectiveness, getting more and more production and profit of the national income for every lost Ruble”. For today, in the most actual definitions, the capital investments are bounded only by financial means, when not only financial, but also the investment of natural, material-technical and informational resources takes place. Labour resources take an actual place in the investment process. They themselves fulfill this or that investment process.A positive side of the discussed definitions is that they connect investment policy and capital placements (investments):- economical development according to the key directions to the concentration;- providing high rates of economical growth;- raising an economical effectiveness, which is expressed:a) by growing the throw off of the production and national income for every lost Ruble;b) by fulfilling the branch structure of the investments;c) by improving their technological structure;d) by optimization of their further production structure.Compared with such definition of the investments (capital placement) the definition of investments in the dictionary attaching the “Economics” seems to be unimproved: “investments – the expenses of gathering production and industrial means and increasing material reserve”. In this definition current expenses (production expenses) are mixed with the investment (capital) expense. Also, not the investment expenses but (though the investments are followed by the appropriate expenses) exactly advancing. It differs from the expenses by that the means (means) are put by returning the advanced values, also, under the conditions of growth, to which the concept-advanced capital is corresponding. the advancing may be realized in the money, natural-material and informational forms.Except the termini “investments”, there are two more termini related with the investment. They are shown below.”Human capital investment” – any activity provided for rising the workers labour productivity (in the way of growing their qualification and developing their abilities); at the expenses of improving the workers’ education, health and raising the mobility of the working forces”. It is very useful to use the mentioned termini, though it needs one correction: the human capital investments do not concern only workers, but also the servants, representatives of every kind of labour.
“Investment commodity, capital goods – a capital.”In the official manuals of political economy of the reformation time the capital investments are discussed as “expenses for creating new main funds and widening, reconstruction and renewing the active ones”. In this definition the investments (capital placements) during separation of the forms (types) of further production of the main funds are bounded only by main funds (without increases of the circulation funds and insurance reserves):a) creating new ones;b) widening;c) reconstruction;d) renewing.Also, the concept of the industrial gathering appears, at the expenses of widening of basic, circulation funds and also insurance reserves takes place”.You’ll meet below the definitions of investments from “the course of economy”: the investments are called “placements of fund into the basic capital (basic means of production), reserves, also other economical objects and processes, which request long-termed influxing of material and cash means. “According to the division of capital into physical and money forms, the investments too must be divided into material and cash investments”.They apportion investment commodity, to which belong industrial and nonindustrial building objects, vehicles purposed for changing or widened technical park and the furniture, increasing reserves and others.”They call the total investments of production an investment product, which is directed towards keeping and increasing the basic capital (basic means) and reserve. Total investments consist of two parts. One of them is called the depreciation; it represents important investment resources for compensation of renewal till the level of before industrial usage, wearing out and repairing of the basic means. Second consisting part of the total investments is represented by net investments – capital investments for the purpose of increasing basic means”. Depreciation is not a compensation resource of wearing the basic funds out, but it is the purposeful financial source of such resources.
Human capital investment is “a specific kind of investments, mostly in education and health protection”.”Real investments are the investments in the economical branches and also, they are kinds of economical activities, which provide influxing the increases of real capital, that is increasing material values of the industrial means”. We can agree with such definition with one specification that material and nonmaterial values too belong to the real capital (wealth), consequently science-researching experimental-construction results, various information, education of he workers and others. Such service as organization of the excitable games, also the service of redistribution social wealth from one private person to another (except charity).”Financial investments represent placement of funds into the shares, obligations, promissory notes, other securities and instruments. Such investments, of course, do not give increases of the real material capital, but they help getting profit, consequently at the expenses of changing the course of the securities in the time of speculation, or distinguishing the course in different places of sell and purchasing”. We share wholly such definition, hence it follows that financial investments (if it is not followed by real investments as a result) do not increase real material wealth and real nonmaterial wealth. According to this context, the expression below is very important: “we must distinguish financial investments, which represent placement of the funds in the ways of selling and purchasing the securities for the purpose of getting profit and financial investments, which become cash and real, moved to real physical capital.”In the “economical course” quoted before long and short-termed investments are separated. Recognizing the existence of the bounds between them, the authors ascribe short-termed investments to “one month or more” investments. If we get such conditioned criteria, that we can call the investments which overcome the terms of some months, long-termed ones, which is very doubtful and we don’t agree with it. A long-termed character of the fund placement is a significant feature of the investments (short-term doesn’t combine with the concept of investments). Principally, it would be better to point out quick compensative, middle termed compensative and long-termed compensative investments:- less then 6 months – quick compensative;- from 6 months up to the year and a half – middle termed compensative;- more then the year and a half – long termed compensative.We stopped at the definition of the investments in the capital work “economical course” for the special purpose, as, in it the author tried to discuss the concept of investments systemically and quite completely, herewith the book is published just now.We’ll return to the discussion the definition economical category of “investments” in different publications in the following chapter. The definitions given here are quite enough for having a notion of the level of lighting up the given category in the economical literature.
What conclusions may be made according the definition of the mentioned economical category in the published works, except the made notions and specifications?There is quite deeply, concretely and thoroughly defined the concept of “investments”, different definitions in the economical literature; but mostly in every works about the investments discussed by us until now, there is not opened the essence of investments as an economical category. In every monograph , even if it has a title investment, as an economical category , there is given only the definition, concept of investments. But, as the Academician Vasil Chantladze explains, “a concept is a discussion, which proves something about the distinguishing feature of the researched object. A concept out of much essential characteristic features represents only one, and essential in it is only – definition”.But the categories are much wider; it is “a key, the most fundamental concept of every science”. Economical categories theoretically represent real, objectively existed productive relations. A category is the defining of occasions of existed characters, connections, relations of the objective world. Generally, any educational process is fulfilled by the categories, which give opportunities for dividing the processes and occasions semantically, for expressing the definitions of a subject and realize their specific peculiarities and economical relations of a material world.
Our goal is exactly to substantiate investments – as an economical category and also, as a financial category in the narrow understanding.Here we apply for another manual thesis made by the academician Vasil Chantladze: “every financial relation is an economical one and every financial category is and economical one, but not every economical relation and economical category is financial relation and financial category”.
In the process of defining the investments, it is important to take in mind the sides of resources, expenses and incomes, because investment, from one side, is the result of the manufacture’s activity, and, from another one, – a part of income, which, in this case, is not used for usage.
Another occasion: it is advisable to discuss investments in two aspects: as a category of reserve and flow, which will reflect exactly the connection between “placement of funds” and “investments”.As we’ve mentioned above, not long ago, in the well-known Soviet literature the concepts of “the placement of funds” and “investments” were accepted to be the synonyms and concerned to be investment of sources for further production of the main funds and formation of the turnover funds. We meet with such understanding of the concept of “investment” (here, they separate three types of the investment expenses: investments in the basic capital of investments, investments in the house building and investments in the reserves) in the modern economical publications and it is mostly used on the macro level during a statistical analyze of economical processes. In this concrete occasion investment is the category of reserve.

If you listen to various conversations or read the comments left on most health related forums, it appears millions of people do not seem to be getting well these days, when relying solely on traditional healthcare practices. For many who have tried the available modern medical treatments without success, or have experienced the often unpleasant and sometimes dangerous effects of pharmacological(drug) treatments, alternative modes of health care appear to be their only hope.What is available to assist them?There are numerous alternative health care solutions to help individuals fix symptoms and conditions and enable them to enlist their personal power to create and maintain good health. These alternative health care solutions enable people to create and direct their own health care programs, which makes them healthier and happier, plus generate more successful outcomes.Herbal remedies is one of the available alternative modes of health care that is safe and effective, utilizing natural processes to ease symptoms and prevent disease. Herbal remedies are an all natural approach and healing art which was practiced long before the development of modern medicine and drug therapy. For many who have instituted this healthcare alternative, it has become a way of life, a celebration of the human bodies healing relationship with plants.There is no better way to truly experience the healing power of herbs then by actually using them. Reading and researching can help you establish what benefits are available in the various herbs. Can help you learn which herbal products is best for what ails you, how to grow, harvest, dry, and store herbs for your own use, including safe and effective usages as well as how to cook with them. However, none of this information will provide an ounce of prevention or healing until it is acted upon.Understand, herbal remedies are not intended to be substitutes for expert medical advice or treatment. Each one of us are unique and the possessor of individual discomforts. The advice of a professional health care provider may be necessary to diagnose these conditions and supervise treatment of your individual ailments. Knowledge of herbal remedies and their affects on your discomforts allows you to make informed choices and consult with your professional health care provider regarding how you can institute herbal remedy solutions along with their recommended treatment or as an alternative.Herbal medicine is a safe, useful, and practical natural health care alternative and it is not complicated to initiate. Herbal remedies come in many varieties from homeopathy (A method of treating disease with small amounts of remedies that, in large amounts in healthy people, produce symptoms similar to those being treated) to aroma therapy (The therapeutic use of aromatic plant extracts and essential oils in baths or massage) solutions. There is a perfect remedy available for everyone from children to adults, weekend warriors, and even the family pet.You can grow herbs at home and process, store, and brew them into helpful elixirs. It is so simply, you can do it in a window box. Just imagine, constant access to your own immune-enhancing herbs, salves, tinctures, creams, teas, and extracts. Always within reach to enhance your immune system, aid your digestion, increase your energy, and assist in relieving whatever is ailing you and your family.There is one information source which is quite valuable and should be part of your alternative health care library; an herb and symptom guide. This is a concise guide which includes an A to Z listing of herbs, illustrations, descriptions, specific uses, effective kinds of extracts, dose instructions and possible side effects and problems to watch our for. This will be the resource to go to when you need to know what herbal healing methodologies is necessary for a specific ailment.Herbs are unique healing plants. Knowing how to use them safely and correctly for everyday use, to maintain your health and that of your family and pets is essential. Herbal remedies are the medicine of the people. You do not have to grow your own, because of their popularity, you can purchase them at nearly any neighborhood supermarket, convenience store, or farmer’s market.So what are you waiting for? Shouldn’t you find out more about herbal remedies and products and what they can do for you and your family? Aren’t you interested in maintaining your good health through alternative methods?

There are several reasons why health care companies utilize health care law firms. Due to the nature of the industry, agencies must secure legal representation to defend against certain claims and lawsuits. This can be in the form of class action suits, along with individual and even corporate claims. These specialized lawyers represent the providers in these cases. They also represent health professionals and organizations in regulatory and business matters. The latter helps ensure that all companies strictly comply with industry regulations and rules. In the event a particular product, service, or company offering is challenged, an attorney must step in to protect his or her clients.At times, medical companies may even face investigations by governing bodies and law enforcement. While state and federal regulatory agencies are always present, these companies cannot rely on these bodies to come to their rescue. This is especially true if a particular provider has unknowingly overstepped certain boundaries. Even for companies that have intentionally committed a questionable act; they still have access to timely and effective legal representation services. These law firms also assist agencies involved in medical malpractice suits. This includes nursing facilities, and especially home care and hospice providers.When an elderly family member is under hospice care, emotions are running at an all-time high. There are times when family members accuse the nurses of foul play, especially when the family member passes away. While their grief and anger is understandable, families that file lawsuits against caretakers is very common in the industry. As a result, home care and nursing agencies reach out to these law firms to protect their rights. This helps counter lawsuits from families and individuals, while ensuring the integrity of the company in question. The health care industry is incredibly intricate and complicated. To effectively preserve the company’s rights, legal representation is essential to tackle all legalities and compliances.Whether you need hospital or Medicare lawyers, health care law firms are always available to assist you. These specialized firms also stay abreast on all the latest health related laws, which help protect health care companies and their cases. These highly dedicated and skilled attorneys can also prevent costly legal problems before they impact client businesses. These firms simply possess years of extensive industry experience, and know how to neutralize threats within time and budget. They are also trained in crisis response, which may include customer lawsuits, threats, or industry investigations. Without proper legal representation and defense, health care companies would face a litany of charges and fines. This, however, is if they were found guilty of wrongdoing in a court of law. Still, why take a chance when proper legal representatives are available to defend your company’s rights?

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